The CPB Strategic Alignment

Create a predictable, aligned operating model across Commercial, Product, BI, and Engineering.

When Commercial, Product, and BI don’t move together, execution slows down — not because teams lack capability, but because the system between them isn’t aligned.

The CPB Strategic Alignment rebuilds how these functions plan, prioritise, collaborate, and deliver, so the organisation can scale with clarity and confidence.

The Results You’ll See

1. One shared prioritisation model everyone trusts

→ No more competing definitions of “priority.” Commercial value, customer impact, technical considerations, BI insight, and effort feed into a single model.

2. Predictable cross-functional delivery

→ Delivery commitments stop slipping. Aligned planning rhythms, clear handoffs, and consistent workflows reduce firefighting and mid-cycle reshuffles.

3. Clear operating agreements between teams

→ Fewer escalations, less noise, more accountability. Everyone understands how decisions get made, who owns what, and how trade-offs are resolved.

4. BI shifts from reactive to proactive

→ Strategy, planning, and measurement finally connect. Insights shape decisions instead of arriving after them, closing the loop between data, strategy, and execution.

5. A scalable operating model for growth

→ Complexity increases without chaos. As headcount increases and product surface area expands, the system holds — instead of breaking.

Who This Is For

If you’re a CEO, COO, CPO, CTO or Senior Leader responsible for strategic alignment across Commercial, Product, BI, and Engineering, the criteria below will help you assess whether this programme is the right fit.

This is a strong fit when:

  • Commercial → Product → BI operate with different definitions of value

  • Roadmaps, sales cycles, and planning rhythms don’t line up

  • Engineering burns cycles on rework or shifting priorities

  • BI is pulled in late or inconsistently

  • Cross-functional dependencies regularly delay delivery

  • Growth has outpaced the operating model

Less suitable when:

  • The organisation is <60–80 people with intentionally fluid roles

  • You’re seeking a pure product methodology work rather than system alignment

If you’re making the case internally:

This is easy to explain as a way to:

  • unlock revenue blocked by operational friction

  • reduce rework and wasted engineering/BI capacity

  • stabilise delivery and reduce leadership noise

The Problem: When CPB Isn’t Aligned, Execution Becomes Unpredictable

As organisations scale, CPB functions drift apart:

  • different timelines

  • different definitions of priority

  • different inputs and decision logic

  • different planning cadences

  • different views of value

These differences create predictable patterns:

  • stalled revenue opportunities

  • reshuffled roadmaps

  • engineering rework

  • BI reacting instead of informing

  • teams firefighting instead of delivering

This isn’t a team issue — it’s a system-level one.

The CPB Strategic Alignment rebuilds that system.

What You Get

  1. Unified prioritisation framework

  2. Cross-functional RACI (responsibility and accountability matrix, including who must be consulted or informed across the business)

  3. Complete operating model (roles, decision paths, collaboration points)

  4. End-to-end workflow across Commercial → Product → Engineering → BI → measurement

  5. Shared planning cadence linking revenue, roadmap, capacity, and forecasting

  6. Aligned Jira/PM tooling that reflects how work should move

  7. Adoption support to embed the model and refine early issues

How It Works

Phase 1 — Understand

Diagnostic across CPB (+ Engineering):

  • workflows & request paths

  • roadmap inputs

  • prioritisation logic

  • upstream/downstream gaps

  • dependency patterns

Output: a factual map of where alignment breaks down.

Phase 2 — Redesign

Define how CPB will operate together:

  • ownership levels

  • end-to-end workflow

  • prioritisation model

  • planning cadence

  • tooling & intake structure

  • communication model

Output: a practical, scalable operating system.

Phase 3 — Implement

Roll out and embed:

  • launch workflows

  • embed into tools

  • refine based on real usage

  • align leadership to sustain the model

Output: a predictable, stable cross-functional delivery system.

Baseline Timeline

Typical duration: 10–12 weeks

  • Phase 1: 3–4 weeks

  • Phase 2: 3 weeks

  • Phase 3: 4–5 weeks

Timeline flexes naturally with availability or operational noise.

Before → After

Before

After

Commercial, Product, BI, and Engineering operating on different cadences.

Shared planning cadence across all functions.

Leadership frequent intervention to resolve conflicts

Ownership model that reduces escalations.

Single prioritisation model applied consistently

Each function used its own definition of priority.

BI integrated into prioritisation and planning.

BI involved late in the process.

Stable planning with controlled change points.

Roadmaps constantly changing

Defined handoffs and sequencing across functions.

Dependencies causing delays, blocking progress

Before

After

Result: predictable delivery and fewer cross-functional interruptions.

Next Steps

  • Introductory call — context, goals, fit

  • Proposal review — outcomes, structure, timeline

  • Agreement & onboarding

  • Kickoff (30–45 mins)

  • Phase 1 begins

Book an introductory call
To explore whether the CPB Strategic Alignment matches your priorities and timing.